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AT FITFLOP, WE BELIEVE THAT FOR A SHOE TO REALLY BE COOL IT?S GOT TO BE COMFORTABLE. Eight years ago, when we first put our precision ergonomics under a set of sporty looking flip flop straps, the only rules we followed were dictated by expert biomechanists Dr Dave Cook and Dr Darren James , who had created FitFlop?s multi-density Microwobbleboard midsole. It was ?sporty-gorgeous? on top and ergonomically engineered underneath. And so we realised that the really cool shoes (or sandals, or boots, or clogs) are the ones you wear until they fall apart, that look good with everything, the shoes that are so comfortable they call your name from the closet, the lived-in ones you love so much you can?t bear to ?bin? them. Shoes with that same perfect combination of beauty, brains and top-notch biomechanics. Of logic and magic. We make them. And they ? in turn ? make us. We?re growing. We?re busy. We?re looking for talent. (and humour, discipline, originality, efficiency, rigour and brilliance!) Mission: OUR BELIEF: You've got to start from a great foundation if you want to lead an inspired life.