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GlobalHue

Company Rating 2.5 of 5
Southfield, MI
Company profile views: 104
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Size: 201 to 500
Type: Subsidiary or Business Segment
Revenue: $25 to $50 million (USD) per year
Founded: 1987
Industry: Advertising & Marketing
Competitors: UniWorld Group, Burrell Communications, LatinWorks

GlobalHue lends a multicultural tone to its clients' advertising efforts. The agency provides creative ad work and marketing plans targeting African-American, Hispanic, and Asian-Americans. It also creates ads focused on the general youth market. Clients have included FedEx, American Airlines, the US Navy, and the coveted multicultural creative account for Wal-Mart. Originally an African-American agency, the Hispanic market makes up about 50% of GlobalHue revenues. The agency was created in 2002 through the merger of several multicultural shops, including the Don Coleman Agency, Innovasia Communications, and Montemayor y Asociados. Advertising giant Interpublic Group owns 49% of the company.

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