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CAKE, a global provider of performance marketing software, empowers more than 500 advertisers, networks and publishers to manage, measure and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead generation and multichannel marketing. CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi. Mission:?Our mission is to help marketers see and understand data clearly, so they can spend better.