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Fahrenheit 212 is a global innovation strategy and design firm that joined the Capgemini Group in 2016. Based in New York and London, Fahrenheit 212 defines innovation strategies and develops new products, services and experiences for some of the world's leading companies, such as Coca-Cola, Marriott and Citi. The global team of innovation practitioners work across a wide range of industries and geographies. Team members bring together diverse capabilities of strategy, idea development, digital, research, branding and design. Find out more at: http://www.fahrenheit-212.com Mission:?Our approach to solving the two-sided innovation equation involves bringing two discrete capabilities together into one process ? addressing the consumer and commercial proposition simultaneously, rather than consecutively. We call this approach Money & Magic, and it means we care as much about operational capabilities and the regulatory environment as we do about unmet needs and consumer value propositions.