New Line Cinema

New Line Cinema is turning to a couple of hobbits for some box office gold. The company is co-producing two films based on J.R.R. Tolkien's The Hobbit. Its previous releases include the top-grossing The Lord of the Rings: Return of the King, winner of 11 Oscars, as well as Rush Hour 3, The Golden Compass, He's Just Not That Into You, and the big screen versions of Sex and the City. New Line distributes films on video and DVD through New Line Home Entertainment and licenses and develops New Line franchises ("The Mask, Dumb and Dumber") for TV and merchandising through New Line Television. Founded in 1967 by former co-chairman Robert Shaye, New Line is a unit of Time Warner's Warner Bros. Entertainment division.