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PRS, founded in 1972, revolutionized the packaging research industry through the use of innovative eye-tracking technology. In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of Behavioral Science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group. BVA Group, a research and consulting practice focused on the consumer and the shopping experience, with over 900 associates world-wide, is ranked in the top 20 among global agencies. As the largest research consultancy within the BVA Group, PRS IN VIVO brings unrivaled technology, innovation and a compelling competitive advantage to the world?s leading companies. Mission: PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice. We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.