Profile picture of PRS IN VIVO

PRS IN VIVO

Teaneck, NJ
2 staff members
2.5 292 Reviews
Company Profile

PRS, founded in 1972, revolutionized the packaging research industry through the use of innovative eye-tracking technology. In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of Behavioral Science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group. BVA Group, a research and consulting practice focused on the consumer and the shopping experience, with over 900 associates world-wide, is ranked in the top 20 among global agencies. As the largest research consultancy within the BVA Group, PRS IN VIVO brings unrivaled technology, innovation and a compelling competitive advantage to the world?s leading companies. Mission: PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice. We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Company size

201 to 500

Type

Company - Private

Revenue

$50 to $100 million (USD) per year

Industry

Research & Development

Competitors

TNS Global, Ipsos, Kantar

Founded

1972

Staff Members
avatar
CEO
1.0
Worked since Saturday, Mar 02 2024
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