Arenas

The Hollywood arena has shut out Spanish-speaking audiences for far too long. Arenas Entertainment produces marketing campaigns for film and TV projects targeting Hispanic audiences in the US. Its services include marketing strategy, creative advertising, media planning, media buying, research, publicity and promotions. The company's entertainment industry clients have included major studios (Universal and Disney) and networks (ABC and PBS). CEO Santiago Pozo, a Spaniard and a former publicist for Universal Pictures, formed the company in 1988. Investors include Spanish venture capital firm Marco Polo Investments.