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Thoughtful is a global advertising technology company that?s changing the way the world interacts with millions of social media infuencers and their hundreds of millions of followers around the world. As infuencer marketing continues to grow into a material segment of global media spending, millions of infuencers and their newly minted commercial media inventory, have been added to satisfy a growing demand. However, most of the inventory is being wasted through non-activation, poor placement, or doubt of its efficacy. Mission: Thoughtful recognizes the opportunity to develop a scoring standard through which marketers evaluate this inventory and spend against it. We are implementing this standard directly in key emerging markets and indirectly in licensed markets where we can control compelling fee structures throughout the whole transaction. Ultimately, a marketplace is evolving allowing Thoughtful to improve programmatic inventory through the deployment of proprietary targeting data and algorithms.