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Scott Pierson
United States
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Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. Scott's web marketing background includes 20-years in the computer industry, mostly with Compaq Computer Corp. Scott directed a team that helped propel Compaq as the fastest growing company in the history of U.S. business. Scott’s leadership and inventive spirit launched a new SMB web strategy that increased online revenue by $200 million over a two-year period. Today, as an SEO consultant with The Executive SEO, Scott’s most deafening kudos have been in helping companies develop a culture, and a plan, surrounding the importance of Search Engine Optimization. His blog, http://www.theexecutiveseo.com provides low-tech, elucidating perspectives on SEO that all executives should know.

Scott Pierson is the founder and CEO of The Executive SEO, an inbound marketing and SEO consulting firm based in Shelton, CT. The Executive SEO helps executives develop a corporate SEO culture and a customized inbound marketing plan surrounding search engine optimization. The firm works with small and medium size businesses, start-ups and non-profit organizations to provide guidance, training and hands-on expertise in areas such as:

- White Hat Best Practices in Search Engine Organic Ranking
- High-value Link Building Strategies for Target Markets
- Custom Link Building Campaigns
- Custom Inbound Marketing Plans Focused on Target Markets
- On-page Optimization
- SEO Copywriting
- Competitive SEO Assessments
- Keyword Research

Scott Pierson's blog provides insights and current best practices with little high=tech jargon. Scott's recent posts include: Executive SEO in a Nutshell, A Real-world Link Building Example and 3 Pillars of SEO.

After 20-years of stellar career achievements in large corporations, Scott Pierson made the decision to leave the corporate world in 2002. He has since become very passionate about entrepreneurship, giving back and skill refinement. Scott Pierson founded Moms Who Golf, a leading e-commerce boutique for women golfers, ran Arnold Palmer's fundraising program for prostate cancer, volunteered at a homeless shelter and helped dozens of clients learn the art and technology behind gaining web visibility and higher organic rankings.

As a younger man, Scott Pierson was selected to compete in the U.S. Olympic Trials in the 10-meter platform event. The lessons learned in perfecting a skill-set like diving have been maintained throughout Scott's career morphing themselves into a spirit and a drive to gain maximum knowledge in a specific area. That area, for the past 11 years, has been SEO.

After graduating from the University of Miami, Scott's career was launched as an entrepr

As an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization, Scott Pierson's first goal is to maximize his own web visibility and authority on the core subjects that pertain to Inbound Marketing. Inbound marketing is the broader term that includes SEO but also focuses on creating quality content that pulls people toward your company. By aligning the content he publishes with his customer’s needs and interests in mind, Scott hopes to attract inbound traffic that he can then nurture, convert, and delight over time. With the help of regular conversations using all available resources, the same resources he recommends to his clients, Scott is determined to grow his firm beyond its current level into a thriving consulting practice with clients lined up at the door.

Another one of Scott Pierson's top goals is to never stop learning. Using his eight years of experience in CAN SPAM compliant email marketing, search engine marketing (SEM/online advertising), web analytics and link building, Scott is currently undertaking advanced certifications in a wide area of skill-sets. Another short-term goal currently underway is to become certified as an official Google Partner. Scott was recently invited to join this program debut and is eager to receive all of the advanced resources and training that it offers.

Education
Core Competencies
  • SEO
  • Search Engine Optimization
  • SEM
  • Email Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Keyword Research
  • Google Analytics
  • LinkedIn
  • Content Marketing
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