Scott Pierson

United States
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Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. Scott's web marketing background includes 20-years in the computer industry, mostly with Compaq Computer Corp. Scott directed a team that helped propel Compaq as the fastest growing company in the history of U.S. business. Scott’s leadership and inventive spirit launched a new SMB web strategy that increased online revenue by $200 million over a two-year period. Today, as an SEO consultant with The Executive SEO, Scott’s most deafening kudos have been in helping companies develop a culture, and a plan, surrounding the importance of Search Engine Optimization. His blog, provides low-tech, elucidating perspectives on SEO that all executives should know.
Scott Pierson is the founder and CEO of The Executive SEO, an inbound marketing and SEO consulting firm based in Shelton, CT. The Executive SEO helps executives develop a corporate SEO culture and a customized inbound marketing plan surrounding search engine optimization. The firm works with small and medium size businesses, start-ups and non-profit organizations to provide guidance, training and hands-on expertise in areas such as:

- White Hat Best Practices in Search Engine Organic Ranking
- High-value Link Building Strategies for Target Markets
- Custom Link Building Campaigns
- Custom Inbound Marketing Plans Focused on Target Markets
- On-page Optimization
- SEO Copywriting
- Competitive SEO Assessments
- Keyword Research

Scott Pierson's blog provides insights and current best practices with little high=tech jargon. Scott's recent posts include: Executive SEO in a Nutshell, A Real-world Link Building Example and 3 Pillars of SEO.
After 20-years of stellar career achievements in large corporations, Scott Pierson made the decision to leave the corporate world in 2002. He has since become very passionate about entrepreneurship, giving back and skill refinement. Scott Pierson founded Moms Who Golf, a leading e-commerce boutique for women golfers, ran Arnold Palmer's fundraising program for prostate cancer, volunteered at a homeless shelter and helped dozens of clients learn the art and technology behind gaining web visibility and higher organic rankings.

As a younger man, Scott Pierson was selected to compete in the U.S. Olympic Trials in the 10-meter platform event. The lessons learned in perfecting a skill-set like diving have been maintained throughout Scott's career morphing themselves into a spirit and a drive to gain maximum knowledge in a specific area. That area, for the past 11 years, has been SEO.

After graduating from the University of Miami, Scott's career was launched as an entrepr

As an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization, Scott Pierson's first goal is to maximize his own web visibility and authority on the core subjects that pertain to Inbound Marketing. Inbound marketing is the broader term that includes SEO but also focuses on creating quality content that pulls people toward your company. By aligning the content he publishes with his customer’s needs and interests in mind, Scott hopes to attract inbound traffic that he can then nurture, convert, and delight over time. With the help of regular conversations using all available resources, the same resources he recommends to his clients, Scott is determined to grow his firm beyond its current level into a thriving consulting practice with clients lined up at the door.

Another one of Scott Pierson's top goals is to never stop learning. Using his eight years of experience in CAN SPAM compliant email marketing, search engine marketing (SEM/online advertising), web analytics and link building, Scott is currently undertaking advanced certifications in a wide area of skill-sets. Another short-term goal currently underway is to become certified as an official Google Partner. Scott was recently invited to join this program debut and is eager to receive all of the advanced resources and training that it offers.

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  • University of Miami , United States , Coral Gables, FL

    Bachelor of Science
Career History
  • SEO Consultant , United States , Chevy Chase, DC , This luxury sporting goods and sports apparel e-commerce company needed to update their corporate culture with an understanding of the critical importance of SEO and the current best-practices for achieving page-one rankings on highly competitive keywords. Corporate training sessions were implemented on subjects such as: On-page Optimization, Keyword Research, The 3 Pillars of SEO: content, link building and social media, components of a brand-sensitive link-building infrastructure, how to develop high-value links for brand and target market, competitive analysis, how social media and user data play a role in rankings, optimizing for product search, developing custom link-building campaigns, SEO resources, etc. Renovation of existing 3,000 pages is underway.
    04/2013 to 12/2099
  • Email Marketing Consultant , United States , Led development of business plan to launch new email deployment division. Managed team of delivery, creative, database, web and sales specialists. Managed email deployments exceeding 20-million per month. Wrote 200-question RFI/RFP to evaluate a new email platform. Established market positioning and branding alternatives for a proposed Email Solution Provider (ESP) division. Gained full knowledge of email industry issues and best-practices: deliverability, spam compliance, authentication, reputation, testing, interpretation of metrics, preference center strategies and relevancy.
    11/2007 to 02/2009
  • Founder, CEO , United States , Shelton, CT , Launched start-up as leading e-commerce site for women golfers. Built web communities including secure shopping and resource centers, groups, social media and blogs. Executed all business functions and marketing plan including database marketing, content-managed web development, email marketing, product/vendor management and public relations. Keen insight into the upscale mom market. Optimized over 600 individual pages on unique keywords synched with content to create over 50 first-page Google rankings. Built and managed internal email server and database of over 125,000 subscribers. Managed over 150 pay-per-click (PPC) campaigns using Google Adwords, Facebook and Bing.

    not defined
    11/2005 to 12/2099
  • Web Marketing Consultant , United States , Norwalk, CT , Directed website re-design and overall online marketing activities at Managed staff of web programmers, internal creative team and external vendors. Grew daily unique visitors from 3,000 to 25,000+ in one year to increase donations and volunteers. Conceived and introduced a weekly email newsletter using dynamic web content. Developed internal e-mail server and opt-in e-mail database which grew from zero to over 300,000. Created relationships with industry partners resulting in over 300 keyword-rich external links.
    02/2004 to 08/2008
  • SMB Web Marketing Manager , United States , Atlanta, Ga , Conceptualized and implemented company’s first website targeting small and medium business customers, Developed inaugural weekly email communications newsletter, DirectLink. Created and delivered qualified leads valued at over $200 million over a two-year period helping to propel Compaq's U.S. SMB market share from 10% to 12% during same period. Presented Compaq benefits to SMB audiences at Microsoft Small Business events nationally.

    not defined
    07/1986 to 01/2002
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Core Competencies
  • SEO
  • Search Engine Optimization
  • SEM
  • Email Marketing
  • Social Media Marketing
  • Inbound Marketing
  • Keyword Research
  • Google Analytics
  • LinkedIn
  • Content Marketing
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