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Maria Pekurovskaya is a former writer/producer turned executive vice president of creative advertising at Universal Pictures.
Maria Pekurovskaya is currently the executive vice president of creative advertising for Universal Pictures. Universal Pictures is one of the most successful American film studios known to produce some of the highest grossing films in the country. The company is owned by Comcast and is one of the six major movie studios in business. Since 2002 until the present time, Pekurovskaya has created successful and compelling campaigns for a number of films, including the following:
Dawn of the Dead
Meet the Fockers
The 40-Year-Old Virgin
Snow White & the Huntsman
Despicable Me/ Despicable Me 2
As the executive vice president of creative advertising, Pekurovskaya handles a multitude of responsibilities overseeing advertising campaigns. Her work on such campaigns includes creating trailers, TV commercials, posters, billboards and more for each movie that she oversees.
Maria Pekurovskaya has received numerous awards during her time working in the film industry. Such awards include:
Best Comedy Poster (40-Year-Old Virgin)
Best Drama Trailer (Ray)
Best Action Trailer (Dawn of the Dead)
Best in Show (Ray poster)
Best in Show (Chicago trailer)
Best TV Spot (Bruce Almighty)
Best Comedy Trailer (Meet the Parents Int’l)
Best Comedy trailer (Bruno)
Best Outdoor (Forgetting Sarah Marshall)
Most Original (Smokin’ Aces TV spot)
Best Action Trailer (Snow White and the Huntsman)
Best Integrated Campaign (Ted)
In addition to working for a successful film studio, Maria Pekurovskaya is a mother of two. She recently had her second child and is focusing on serving as a mother to her newborn baby. Thus, Pekurovskaya currently keeps a busy schedule balancing both motherhood and a successful career. During her limited free time, she enjoys practicing yoga to manage stress and stay in shape. She is also an avid reader and enjoys listening to music.
Because Pekurovskaya loves her career, she manages to make time working on films while still giving her children the attention they need and deserve.
Before Maria Pekurovskaya received her notable job promotion to serve as the executive vice president of Universal Pictures, she worked as a freelance copywriter. From 1996 until 1998, her freelance copywriting position gave her the chance to work on successful film campaigns such as As Good as it Gets, Men in Black, My Best Friend’s Wedding, Armageddon and Godzilla. After managing herself as a successful freelance copywriter, Pekurovskaya moved on to a new position.
From 1998 until 2002, Maria Pekurovskaya worked as a producer/ writer for The Ant Farm. The Ant Farm is an agency that focuses on movie advertising. She said that her experience at The Ant Farm was very challenging, eye opening and meaningful. While working for the company, she became a key member that gained a reputation as an individual who was quite successful when focusing on difficult movies. She was known for being relentless, hard working and prolific. During her time working with The Ant Farm, she worked on popular films including titles such as Antz, Traffic, Chicago and Legally Blonde.
The Ant Farm was, and still is, a leading entertainment advertising agency. Just this year, the company was named Agency of the Year at the 2013 Game Marketing Awards. The company is known for its unique ability to create iconic and lasting campaigns for entertainment titles and brands and has numerous talented employees who are committed to creating compelling material for a variety of campaigns. Services provided by The Ant Farm include print advertising, social media marketing, digital, music, production/post-production, motion graphics, and campaign development.
Starting in 2002, Maria Pekurovskaya started working for Universal Pictures. Universal Pictures is an American production company and motion picture studio. Founded in 1912 by Carl Laemmle, the company is now owned by Comcast and is one of the six major movie studios. It has a reputation for producing some of the highest grossing films out there. Since it was founded, Universal Pictures has won many awards, including the Academy Award for Best Picture, Satellite Award for Best Documentary Film, Satellite Award for Best Film (musical or comedy) and David di Donatello Golden Plate Awards.
Maria Pekurovskaya began her career with Universal Studios as senior vice president. Later, she was promoted to executive vice president of creative advertising. For over 10 years, she has worked on creating compelling marketing campaigns for a variety of films, including:
Bruce Almighty: 2003 American fantasy comedy starring Jim Carrey, Jennifer Aniston and Morgan Freeman.
Dawn of the Dead: 2004 horror film starring Sarah Polley, Ving Rhames, Jake Weber and more.
Meet the Fockers: 2004 American comedy starring Ben Stiller, Robert De Niro, Dustin Hoffman and more.
The Break-Up: 2006 American romantic comedy drama starring Vince Vaughn and Jennifer Aniston.
The 40-Year-Old Virgin: 2005 American comedy starring Steve Carell, Paul Rudd, Seth Rogen and Leslie Mann.
Knocked Up: American romantic comedy drama starring Seth Rogen, Katherine Heigl, Paul Rudd, Leslie Mann and Jason Segel that was directed by Judd Apatow.
Ray: 2004 biographical film that focuses on 30 years of the musical life of Ray Charles starring Jamie Foxx, Kerry Washington, Regina King, Clifton Powell and more.
United 93: A film surrounding the real-life events of United 93, one of the doomed flights hijacked on September 11th.
Couples Retreat: A romantic comedy released in 2009 that was written and directed by Peter Billingsley, starring Vince Vaughn, Kristen Bell, Malin Akerman and more.
It’s Complicated: 2009 American romantic comedy film written and directed by Nancy Meyers and starring Alec Baldwin, Meryl Streep, Steve Martin and more.
Bridesmaids: Hilarious 2011 American comedy film that was written by Kristen Wiig, who also starred in the film. Other stars include Melissa McCarthy, Maya Rudolph, Rose Byrne and Rebel Wilson.
Snow White & the Huntsman: 2012 Action/ Adventure starring Charlize Theron, Kristen Stewart and Chris Hemsworth.
Ted: 2012 American comedy-drama film starring Seth MacFarlane, Mark Wahlberg, Mila Kunis, Norah Jones and more.
Despicable Me: 2010 American computer-animated 3D comedy film starring the voices of Steve Carell, Kristen Wiig, Russell Brand, Miranda Cosgrove and more.
Despicable Me 2: hit sequel to the popular franchise.
During her time with Universal Pictures, her responsibilities have included overseeing all aspects of advertising campaigns for movies. She has had to work creating trailers, commercials, posters, billboards and more for multiple films. Her job responsibility includes not only creating but also executing compelling and successful marketing and advertising for each movie that Universal Pictures tries to sell to the general public.
Maria Pekurovskaya has already given birth to two children. Recently, she gave birth to her second child, thus she is spending her current time raising a newborn. Pekurovskaya is a longtime yoga enthusiast and enjoys practicing yoga to de-stress and stay in shape. She believes it is a great hobby for those seeking physical, emotional and mental relaxation. She is also an avid reader and enjoys listening to music. Because she is a mother and successful businesswoman, Maria Pekurovskaya has become well versed at balancing a hectic work and life schedule. She has always worked hard to serve as a great mother to her two young children.
From beginning her career as a freelance copywriter to moving up as the executive vice president of creative advertising at Universal Pictures, Pekurovskaya has put in many long hours and years of hard work. She has always remained dedicated to producing quality, creative material for each of her many clients. She has an avid passion for the film industry and hopes to continue working in the field. Maria Pekurovskaya hopes to keep producing the same high caliber work for years to come in order to produce successful and award-winning campaigns.
Maria Pekurovskaya plans on maintaining an active balance between work and motherhood in the future. As a current mother of two and the executive vice president of creative advertising of Universal Pictures, she has already learned how to effectively manage working as a professional and as a mother.
During her time with Universal Pictures, Pekurovskaya has already worked on numerous creative campaigns for a variety of successful films. Such titles include popular movies like It’s Complicated, The Break-Up, Meet the Fockers, Despicable Me, Snow White & the Huntsman, Ted, Dawn of the Dead, Bridesmaids, United 93, Knocked Up and many more. In the future, she hopes to continue to work on films that are uniquely challenging and creatively fulfilling.
Pekurovskaya, who is already a recipient of multiple awards, hopes to create compelling material to make more successful Universal Pictures films. Some of her previous awards include Best Comedy Poster, Best Action Trailer, Best in Show and Most Original, to name a few. She hopes to maintain her keen sense of creativity and attention to detail, which have given her the ability to maintain a successful career in the film industry.
In addition to her job, Pekurovskaya hopes to provide her two children with the care and attention they require. Aside from her career and motherhood, Maria Pekurovskaya will continue spending her spare time practicing yoga, reading and keeping up with her musical interests.
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