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Pace Lattin often consider one of the most influential executives in online advertising and media. As an industry pioneer he created several technologies that are now considered standard. As a successful “intrapreneur” he has developed important products and business solutions. During almost fifteen years of experience in the industry, he has earned the reputation of having a high standard of ethics and being an expert in both brand and direct response
Currently Pace Lattin is the Executive Director of the Executive Council of Performance Marketing, an influential professional group that represents over a hundred C-Level executives in the industry and focuses on bringing positive change to the industry through discussion and cooperation. Pace Lattin after his last job became the creator and owner of Inside OfferVault, which, with over 150,000 readers a week, has quickly outstripped competitors and become the largest publication in Performance Based Marketing. Inside OfferVault was renamed in August 2011 to Performance Marketing Insider.
In 2005 Pace Lattin developed Vizi Media (fka Icon Advertising Solutions), an advertising representation company representing numerous top websites like Marvel.com, Zagats.com, and Tagged.com. At Vizi Pace Lattin created Vizi Direct, a display advertising network that in 2008 reached 25% of the U.S. Internet audience and became one of the top comscore-rated websites. At Vizi he was also involved in creating DoubleClick Exchange; Vizi was the first network on the exchange as part of their alpha and beta testing. Vizi was sold in parts and shut down profitably in 2009.
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