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PureRed PDX laid-off a seasoned and more-than-competent design & production team in order to move work to a Jr-level team in Pittsburgh, based solely on cost. Management is so far removed from daily operations, their transition of work to a rookie team initially failed. So many factors weren?t taken into account, they had to ask disgruntled, laid-off employees to stay on temporarily. Their purchase of the former RRD Iridio photo studio has crippled that studio as no ordering/tracking software had been in place since that purchase in February.
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