Richard Terry-Lloyd is the Chief Revenue Officer at Narvar, where his extensive sales experience and passion for technology have established him as a prominent GTM (Go-To-Market) expert. Over the past 25 years, he has significantly advanced the fintech and business technology sectors. He applied digital tools and innovative marketing strategies to expand leading SaaS companies like salesforce.com, Zuora, SuccessFactors, and AppZen, driving remarkable growth and increased brand awareness.
At Narvar, he advanced from an advisory role to Chief Revenue Officer, where he has been pivotal in building a robust sales team and enhancing sales methodologies. His efforts have been crucial in the company's successful global expansion. Based in the Bay Area, his strategic location enables him to effectively scale startups from their launch to IPO, assisting companies to grow their ARR from under $10 million to over $300 million.
He began his academic journey in civil engineering at the University of California, Davis, before shifting to business, recognizing his innate business capabilities. He acquired his MBA from the University of San Francisco and completed a leadership certificate at Harvard Business School, preparing him for high-level executive roles.
His current responsibilities at Narvar include overseeing revenue management across marketing, sales, partnerships, and pricing strategies. He notably expanded the sales team at AppZen by 250%, broadening the company's reach across various market segments and significantly enhancing customer acquisition, including securing new contracts from a third of the Fortune 500 companies.
Previously, his leadership at Zuora resulted in a 50-fold increase in sales staff and a significant rise in customer numbers through targeted go-to-market strategies. At salesforce.com, he was instrumental in recognizing and developing the roles of SDRs and BDRs, focusing on SMB markets and contributing to the company's expansive growth.
Richard Terry-Lloyd also actively contributes to several boards, including KLIMB, which supports dyslexic children and advises startups like Car IQ on business strategies that enhance vehicle service payments and data governance.
Born in South Africa and now residing in Burlingame, California, he enjoys surfing, international rugby, and quality time with his family. His commitment to business and personal growth continues to influence the technology and financial sectors profoundly.
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