David Shane PR is a renowned public relations strategist based in Los Angeles, California, whose extensive career spans over two decades. Famous for his expertise in issues management, corporate positioning, and strategic communications, he has played a pivotal role in shaping the narratives of global media and entertainment companies.
Originally from Philadelphia, Pennsylvania, he was raised in a household that strongly emphasized education and hard work. He attended the University of Pennsylvania and earned a Bachelor of Arts in Communications—his time at the university equipped him with a robust understanding of communication theories and practical applications, laying the groundwork for his future success in public relations.
David began his career in the early 1990s as a researcher for the Political Unit at CBS News in Washington, D.C. He later moved to Philadelphia, where he continued his work with CBS as an Assignment Editor and Field Producer. These roles allowed him to develop a deep insight into media operations and news production, skills that would prove invaluable as he advanced in his career.
In 1999, Shane's professional journey took a significant turn when he joined Comcast in Philadelphia as the Director of Communications. In this role, he was instrumental in developing a regional corporate communications strategy that would be adopted across the company. His innovative approach and leadership skills led to a promotion to Vice President of Communications and Original Programming in 2001. Under his leadership, the division he managed generated $8 billion in annual revenue and employed 18,000 people.
David's success at Comcast opened the door to a new opportunity in 2005 at ICM Partners, where he served as Senior Vice President of Corporate Communications. In this role, he managed global media relations and played a crucial role in government affairs and corporate events, significantly enhancing the agency's public profile.
In 2008, Shane ventured into the technology sector by joining Hewlett-Packard as Vice President of Global Corporate External Communications. Here, he oversaw communications for mergers and acquisitions valued at nearly $20 billion while managing the company's digital strategy and government affairs communications.
David's wealth of experience led him to Relativity Media in 2012, where he took on the role of Executive Vice President and Chief Communications Officer. He oversaw all communications for the company, enhancing its presence in the entertainment industry.
Capitalizing on his extensive experience, David Shane PR founded Resolution Communications in 2017. As President and CEO, he provides strategic counsel to leading media and entertainment companies, specializing in navigating complex communication challenges.
In addition to his professional endeavors, Shane is also a guest lecturer at New York University, where he shares his knowledge with students preparing for careers in media and public relations. Through his continued involvement in corporate and academic spheres, he remains a formidable figure in public relations.