Aaron Sansoni is a Melbourne-based entrepreneur, mentor, and philanthropist with over 20 years of experience helping individuals build and scale successful businesses. Known as “Mr. Empire,” he has guided thousands of entrepreneurs, athletes, and CEOs across 135 industries in 22 countries. His practical approach to business mentorship has earned him significant recognition, including being named Forbes' #1 Mentor in Australia and securing a spot on the 2024 Australian Financial Review Young Rich List.
Aaron is the founder and Chairman of Sansoni Management, a company with a broad investment portfolio spanning various industries such as media, e-commerce, technology, and education. His entrepreneurial success is built on his ability to identify opportunities, leverage resources, and scale businesses effectively. Through his diverse ventures, he has developed a reputation as a leading figure in the Australian business community, respected for his hands-on approach and commitment to business growth.
Aaron’s success is key to his ability to mentor others. His flagship training programs, including Empire Mastery®, Deal Mastery®, Sales Mastery™, and Leadership Mastery™, offer practical strategies to entrepreneurs seeking to build thriving businesses. The programs are designed to empower individuals with the tools they need to succeed, covering everything from sales and marketing to leadership and deal-making. His participants frequently describe the training as transformative, noting its significant impact on their businesses and personal development.
His “empire mindset” philosophy is central to Aaron's mentorship, encouraging entrepreneurs to visualize their desired future and take actionable steps toward achieving it. He believes that a proactive approach to business is crucial for success. Rather than merely reacting to challenges, he advocates for strategically addressing obstacles and using them as opportunities for growth. His teachings emphasize resilience, leadership, and a growth-oriented mindset to achieve lasting business success.
In addition to his mentorship, Aaron is a successful investor who focuses on diversifying income streams to ensure long-term financial stability. He teaches entrepreneurs how to acquire businesses with minimal capital, using strategies such as owner financing, leveraging sweat equity, and forming strategic partnerships. This approach allows entrepreneurs to expand their ventures without requiring significant upfront investments, making business ownership more accessible to a broader audience.
Beyond his business endeavors, Aaron is deeply committed to philanthropy. Through the Aaron Sansoni Foundation, he supports a variety of charitable causes in Australia, partnering with organizations like UNICEF, the Starlight Children’s Foundation, and OzHarvest. The Foundation raises awareness and funds for important causes, making a tangible difference in communities nationwide.
Aaron’s expertise has led him to be featured in major publications, including Forbes, Entrepreneur, and Inc. He is also a highly sought-after speaker, sharing the stage with renowned figures like Richard Branson, Arnold Schwarzenegger, and Tony Robbins. His upcoming events, such as the Growth Masters Summit, continue to attract aspiring entrepreneurs looking for actionable insights and strategies for scaling their businesses.
Today, at 40 years old, Aaron's net worth is AUD 110 million, a testament to his resilience, hard work, and strategic vision. From his humble beginnings to his current success, his journey is an inspiring example of how determination, innovation, and the right mindset can lead to extraordinary business achievements.
