Boucher Auto Group

The Boucher Group doesn't necessarily have to badger Badgers into buying a car. The group operates 16 car dealerships throughout southeast Wisconsin (including nine stores in Milwaukee), as well as several body shops and an in-house advertising agency. The 15 brands sold by the group include Chevrolet, Chrysler, Ford, Hyundai, Kia, Lincoln/Mercury, Mazda, Nissan, and Volkswagen. Boucher dealerships offer more than 4,500 new and used cars; it also sells fleet units. Founded in 1977, the Boucher Group is owned and operated by the Boucher family, including CEO Gordon Boucher.