Visit Florida

VISIT FLORIDA?s vision is to establish Florida as the No. 1 travel destination in the world. As the state?s official destination marketing organization, VISIT FLORIDA plans and implements a variety of initiatives such as integrated marketing campaigns, cooperative advertising programs, travel trade events, consumer shows, and public relations activities. VISIT FLORIDA also works closely with travel agents, tour operators, meeting planners, and is responsible for operating Florida's five Official Welcome Centers. VISIT FLORIDA builds strategic marketing platforms that align the collective interests of the Florida tourism industry and provides integrated marketing opportunities for the industry to leverage. Through this partnership, VISIT FLORIDA proudly serves more than 12,000 tourism industry businesses including major strategic alliance partnerships. VISIT FLORIDA has a dedicated team of 138 staff who all work together towards the common goal to maximize the economic impact of travel and tourism to Florida. We are looking for more bright individuals to join our energized work culture. To learn more, go to VISITFLORIDA.org/careers Mission:?Strengthen Florida's share of the global travel market Purpose: Brighten the lives of all Vision: Establish Florida as the No. 1 travel destination in the world Goal: Maximize the economic impact of travel and tourism to Florida Objective: Generate $100 billion in tourism-related spend by 2020 Values: Make an Impact Work Purposefully & Live Passionately Innovate