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In 2010, Grace Loves Lace founder Megan Ziems had an idea. Disillusioned with the structured, traditional wedding ?uniform? that dominated the market, SHE SET OUT TO CHANGE THE INDUSTRY. She believed that quality shouldn?t be dictated by a price tag, that A WOMAN SHOULDN?T HAVE TO SACRIFICE STYLE FOR COMFORT and that brides of today deserved better than average? AND SO BEGAN the story of Grace Loves Lace. Since then, our team created a whole new perspective to bridal dressing and have been designing gowns we want to wear. Our handmade gowns are all about effortless luxury, quality and style. We design for the women whose passion burns bright like a flame; the women who love fearlessly with all of their hearts. We design gowns that have soul, originality and authenticity. ?The essence of what we do is what our mission was from the beginning ? to design wedding gowns that women want. The common thread that women of all different cultures, shapes and sizes share is that we want to feel beautiful. Style helps us define ourselves on a daily basis and your wedding day should be no different. My background in the fashion industry gave me insight into just how stale the bridal offering was when I was searching for my own gown in 2010. I wasn?t satisfied with the wedding uniform. I wanted more. I couldn?t do a gown with a corset, boning, structure or restriction, it just wasn?t for me. I needed a gown that was authentically me. A gown that had personality, that told MY story and was designed with passion, movement and luxury in mind. The woman we design for is at the core of everything we do. She is effortlessly sophisticated, captivating, down to earth, sexy and authentic. She?s warm as the Spanish sun and cool as the Californian night. The GLL woman has morals and values ? she knows exactly what inspires and motivates her.? Many years on, we have an incredibly passionate and dedicated team that work in our Australian headquarters and international showrooms. We love what we do and are proud to have paved the way for brides all over the world. We pride ourselves on the reputation we?ve built as the industry leader in unique bridal. We deliver to over 65 countries a year and love nothing more than hearing each GLL bride?s story. Our customers are our ultimate muses who inspire us to create gowns just as unique as they are.