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OptiBrand Rx develops, differentiates and validates global brand positioning and pharmaceutical tradenames for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Mission:?Our mission is to be the trusted strategic partner pharma needs. One that builds communication structure, drives differentiation, and give prescribers-and patients?a reason to Love Your Brand?. We help healthcare marketers make better, more informed strategic decisions. Backed by data-driven support and decades of experience in Rx positioning and naming, we provide the guidance need to optimize Rx brands.