Greenberg Strategy

When businesses seek the “why” behind what customers think and do, they often overlook fundamental patterns of what makes us human. Assumptions become decisions, myths are perpetuated, and mistakes are made. Greenberg is a strategic research consultancy focused on helping clients identify the human patterns that fuel their businesses. Founded in 1992, we are an integrated team of strategists, designers and researchers, passionate about designing the strategies and activation tools that help them transform and grow. What makes us unique is our WholeHuman™ approach, the art and science of tapping emotional, rational and instinctual responses to reveal the deeper truths that drive business success. The WholeHuman™ framework is based on three core tenets: a 360˙, multi-disciplinary perspective, a strategy-centric belief in tailoring the methodology to the business challenge (not the reverse) and the integration of data, insight and design to fuel narratives that inspire change.