Canonball

As of January 1, 2017 Canonball is now Criterion.B At Criterion.B, we devote our many talents to a single charge: building brands. A great brand is more than a logo. It’s about the emotion it elicits, the lifestyle it conveys, and the action it inspires. Great brands these days are built through inbound marketing, which is a philosophy our company internalizes. The foundation of inbound marketing is thought leadership. We turn our clients into the go-to place for their industry's information and insight. We help our clients “pull” in qualified leads by producing their quality content, joining the right conversations on social media, and customizing the web experience for your audience.