The Grommet

Since 2008, The Grommet has launched more than 3,000 products in 16 categories, including many that are now household names, including FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, Lovepop, OtterBox, PopSockets, SimpliSafe, SodaStream, and S’well, among others. Led by Co-founder & CEO Jules Pieri, The Grommet is reshaping the way people launch, discover, share, influence, and buy products. Every weekday The Grommet reveals a new, undiscovered product and shares the story behind each one through a written story, video, and photography—as well as where the idea came from, where it’s made, and how it’s produced. Only 3% of the products reviewed by our Discovery team are selected for launch. Mission: Our mission is to level the playing field to help the best products win — and help innovative small businesses to succeed.