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Icon Identity Solutions helps its customers avoid identity crises. The firm provides a variety of services related to the building of a company's brand through the use of signs and exterior graphics. Icon can help clients manage multiple sign projects on a global scale if needed. Its services include sign design, permitting, and manufacturing. Icon Identity Solutions is one arm of Icon Companies, which also operates subsidiaries East Coast Sign Advertising and ImageCare Maintenance Services (IMS). IMS provides sign repair and maintenance. Past clients have included BMW's Mini unit and Citigroup.