On

From small beginnings in Zurich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the ten years since, On has been embraced into the hearts, and onto the feet, of more than seven million runners. You can buy On running shoes at over 6'000 premium retail stores in over 50 countries. In addition to its European headquarters in Zurich, On has now opened offices in the USA, Japan, Australia, Germany, China, Vietnam and Brazil. On products are winning international design and technology awards. And there's no finish line in sight. Mission: On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.