Edison Media Research

Edison Media Research turns the light on when it comes to providing research for the media and political sectors. The company, which conducts business as Edison Research, provides a variety of market research and survey services serving clients such as radio stations, TV stations, newspapers, cable networks, record labels and other media organizations. It performs election exit polling for major news organizations such as ABC, CBS, CNN, FOX, NBC, and the Associated Press. Edison Research also provides consumer exit polling at movie theaters, health clubs, cruise ships, concerts, stadiums, and retail locations. Larry Rosin and Joe Lenski started the company in 1994.