The Plum Guide

The Plum Guide is building a marketplace of the world’s best short-term rental homes. We are taking a systematic and obsessive approach to testing every single home on the planet, accepting only the top 1%. We do so by putting each home through The Plum Test: a gruelling hospitality exam, which uses a mix of algorithms and physical visits by hospitality experts. We launched four years ago in London. We are now in 12 cities, we have vetted over 100,000 homes and are on track to reach over £25M in annualised sales. We are backed by an all-star cast investor group including Local Globe (TransferWise, Citymapper), Alex Chesterman (Founder of Zoopla), William Reeve (Founder of Love Film), Alex Saint and Troy Collins (Founders of Secret Escapes), Jason Goodman (Founder of Albion) and many more. We are launching our global rollout strategy and growing our exceptional team. Mission: We are your guide to the sharing economy - what the Michelin Guide is to restaurants, the Plum Guide is to holiday homes. We cherry-pick our homes from over 25 different booking platforms to root out the top 1%. We accept just 1 in 100 homes and share detailed, balanced reviews - with real human help at the end of the phone if you need - so you can find your perfect city stay.