CaliberMind

CaliberMind is the first solution of its kind to pursue a deeper understanding of buyers built on psychographics. We start with robust firmographic and demographic signals from multiple data sources. Combine that with public social data (such as Twitter posts). Add to that, any first party data you choose (CRM, Marketing Automation, sales emails, chat logs, support tickets, etc.). Using natural language processing (NLP) and deep machine learning, we can generate a rich persona model that updates in real-time. CaliberMind prescribes content based on individual personality traits and your model. This allows sales and marketing teams to create personas that are dynamic and update in real time, accessible in whatever tools they use most. Mission: “Know your Customer”, one of the most basic rules of business, has been redefined over the past several years. At CaliberMind, we believe that customers should be treated as people, not data sets, with Marketing and Sales strategies more human centric. We are a team of experienced data scientists, UX and product designers and marketers pioneering the way that companies communicate with their most important asset–their customers.