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VideoAmp

Company Rating 2.5 of 5
Santa Monica, CA
Company profile views: 50
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Size: 51 to 200
Type: Company - Private
Revenue: Unknown / Non-Applicable
Founded: 2014
Industry: Advertising & Marketing
Competitors: Unknown

Founded in 2014, VideoAmp is a fast-paced, growth oriented startup based in Santa Monica. Why: We believe in challenging paradigms to maximize value. How: We empower companies to execute on the metrics that matter. What: Our software optimizes brand marketing investment to real business outcomes. Everything we do is in the pursuit of our why, what, and how. We are committed to supporting our people in their pursuit of maximizing value. And we consider it our responsibility to set the right environment - perks, programs, benefits - for our people's success and fulfillment. Mission: VideoAmp is transforming the way brand marketing and media is valued, bought, and sold. The majority of TV, OTT and digital video advertising is valued by how many people saw an ad versus whether or not the ad impacted the marketer?s desired business outcome. This results in massive waste and lost opportunities. VideoAmp gets a true read of advertising performance by connecting the dots in a privacy safe way with marketers? first party sales/conversion data and ad exposure. We empower marketers and media owners to impact their sales by optimizing their entire portfolio of linear TV, OTT and digital video advertising through proprietary software that recommends smarter strategies to maximize return on investment. This delivers more value to the marketers, the media owners and ultimately the consumer. VideoAmp optimizes over $10 billion a year of marketing investment and is backed by The Raine Group, Ankona Capital, Mediaocean, RTL Group and six other leading venture capital groups. For the second year in a row, VideoAmp was voted one of Inc. Magazine?s Best Places to Work for 2019.

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