Zilliant

It's worthwhile to know how much things should, or could, cost. Zilliant develops software that helps companies price their products and improve profit margins. Combining data analysis with statistical and operations research, the company's software automates price setting, discounting, in-depth price analysis, deal management, and promotions strategy. Zilliant also offers professional services including change management, pricing strategy development, and risk planning. It targets clients in a variety of industries, including manufacturing, advertising, transportation, and e-commerce. Founded in 1998, Zilliant's investors have included Austin Ventures, Trellis Partners, SMH, and ABS Ventures.