JUST Capital

JUST Capital is an independent nonprofit organization that uses the power of information and markets to address our most pressing social, economic, and environmental challenges. Our mission is to mobilize the immense power and resources of the private sector to create a more just marketplace that better reflects the values and priorities of the American people. We believe that business, and capitalism, can and must be a positive force for change. We believe that if they have the right information, people will buy from, invest in, work for, and otherwise support companies that align with their values. And we believe that business leaders are searching to win back the trust of the public in ways that go beyond money. By shifting the immense resources and ingenuity of the private sector onto a more balanced ? and more just ? course, we can help build a better future for everyone. Mission: The mission of JUST Capital is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders ? workers, customers, communities, the environment, and shareholders. We believe that business and markets can and must be a greater force for good, and that by shifting the resources of the $19 trillion private sector, we can address systemic issues at scale, including income inequality and lack of opportunity. Guided by the priorities of the public, our research, rankings, indexes, and data-driven tools help measure and improve corporate performance in the stakeholder economy.