Good things happen when women+ have money.
That belief drives everything we do at Dow Janes.
When it comes to women+ and money, the statistics are sobering:
- Although women make up over 50% of the world’s population, we only hold 32% of the wealth
- Women are 2x more likely to live in poverty at retirement age and 3x more likely to live in poverty by age 75
At Dow Janes, we’re on a mission to change that by helping women+ take control of their money and build wealth.
Our vision is an equitable world – one where women+ hold half the wealth, power, and influence and use it to nurture themselves, their families, their communities and the planet.
We’re the largest female-focused financial education company with over 16,000+ happy clients in our coaching and training programs, and over 400,000+ people who have attended our free workshops.
Dow Janes isn’t your average finance company. Here’s why:
- By women+, for women+ – We are 100% women owned and led company that designs products specifically for women+ and the unique financial challenges we face.
- Whole-person finance. We address the emotions of money and instill the mindset needed to be successful.
- Financial empowerment. We don’t manage your investments for you, we teach you how to become a successful investor.
- Step-by-step instructions. We break things down step by step so that it’s impossible to fail or get left behind.
- Values Alignment. We believe money is an amplifier of your voice and we teach you how to spend and invest money in alignment with your personal values.
- Supportive Community. We create a safe space to learn, heal and thrive financially while learning from one another.
- Personal agency. We believe in you. We know that you can succeed no matter where you are starting from.
It’s time to close the gender wealth gap, take control of your money, and build wealth. At Dow Janes, we’re here to support you every step of the way.
Business Niche: Personal Finance for Women+
Dow Janes was founded by two female investors in their 30s with a combined net wealth of over $8 million.
Britt Williams Baker (Co-Founder of Dow Janes) is a Harvard Business School graduate, expert investor, and minimalist money coach. After losing $10K from her first stock market investment, she went on to build a $3M+ investment portfolio before age 35. Using her 10 years of investing experience, she teaches a values-aligned approach to investing designed specifically to help women+ build wealth.
Laurie-Anne King (Co-Founder of Dow Janes) is a financial empowerment coach and serial entrepreneur who paid off $40k+ in personal debt and built a net wealth of over $4 million. Her mission in life is to teach other women+ how to create the lives of their dreams. Through her mindset coaching and holistic approach to money she empowers women+ to overcome their investing fears and see themselves as worthy of wealth.
Core Services: Financial Coaching Programs
Dow Janes provides a comprehensive suite of online courses and group coaching programs to help women+ achieve lifelong financial freedom.
Our key offerings include…
- Million Dollar Year: our foundational personal finance program focused on helping you pay off debt, build emergency savings, transform your relationship with money, and get ready to invest
- Intentional Investing: our advanced investing course for women+ who are ready to become confident investors and manage their own profitable, values-aligned portfolios
- Wealth Building Accelerator: our most hands-on program offering group coaching and 1:1 support for financially ambitious women+ who want to increase their wealth holistically by focusing on earning more, saving, and investing
Awards and Achievements: Setting the Benchmark in Women's Financial Education
Dow Janes is the largest female-focused personal finance company, with over 400,000 women+ who have taken our free online classes and over 16,000 women+ in our coaching and training programs. Our social media posts reach millions of people each month and we strive to create high value, educational content for women+ of all walks of life.
Dow Janes and our co-founders have been featured in publications like Yahoo! Finance, Insider, and Bizwomen as well as podcasts such as Financial Feminist, The Money Insights Podcast, and The Higher Standard.
Notable Attributes: Going Beyond Numbers
Dow Janes is committed to nurturing a supportive community where women can learn, heal, and thrive financially. We believe that a bright financial future is possible no matter where you start.
We believe in…
- Pleasurable Progress: Here at Dow Janes, we're not about scolding you for the small things that bring you happiness. Your money should enhance your joy, not steal it.
- Heartfelt Transformation: We understand that delving into finances can often trigger deeper narratives. We're here to help you acknowledge these feelings without fear, making your journey toward financial freedom transformative, not just transactional.
- More Choices, Louder Voices: Your worth has nothing to do with how much money you have. It's about making money matter. Financial freedom means living on your own terms, with more choices and louder voices.
Dow Janes’ Commitment to Financial Equality
Dow Janes is more than personal finance education – it’s personal development and empowerment. We aim to ensure women+ worldwide have the financial confidence to take control of their money, make informed decisions, and secure their future.
Through our courses, coaching, and free resources, Dow Janes is reshaping the landscape of personal finance and helping our clients create deep and lasting transformation in their own lives.
