In a journey marked by academic and professional distinction, Justine Dharni stands out as a pioneering first-generation college graduate, boasting a B.A. from UC Berkeley. Her literary ambitions continued but didn't as she furthered her education with an MBA from Columbia Business School. Beyond these achievements, she also holds an IPEC Energy Leadership Coaching Certification and a Diversity Certificate from Cornell, showcasing her unwavering commitment to lifelong learning and promoting inclusive work cultures.
Her academic record is impressive, featuring recognition on the UC Berkeley Dean's List and the honor of being awarded the Foresters Competitive Scholarship for her community service initiatives. Her leadership abilities are further highlighted by her selection for the Strong Training & Coaching BIPOC Scholarship, showcasing her commitment to academic excellence and community contribution.
In her professional career, she has significantly contributed to the marketing success of the renowned "Brains Behind the Brains" series for Intel. This project garnered a Shorty Award nomination for Best Branded Series. She is a passionate writer and a finalist in the ScreenCraft TV Pilot Script Competition. She has presented her scripted series ideas to WME Partners, leading talent managers, and C-suite executives across major global agency networks.
Her expertise is vast and comprehensive, encompassing critical areas of digital strategy and execution: Strategy Development and Creative Ideation, Editorial Planning and Content Strategy, Integrated Social Media Marketing (Paid, Earned, Shared, Owned), Data Analysis and Interpretation, Business Pitching and Team Leadership, Influencer Strategy, Partnerships, and Sponsorships, Legal Contract Analysis and Review, Video Production and Scriptwriting, Customer Relationship Management, Budget Management and Financial Modeling, Application of Generative A.I. and Automation, Research and Insight Development.
An intriguing highlight: before her role in Uber's marketing team, she drove over 1000 rideshare passengers, an experience she views as a unique, real-world focus group, deepening her understanding of the digital audience she would later engage with in her professional role.
Portfolio: https://justinedharni.co
