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Kamal Naamani is a strategic marketing / brand professional specialized in the FMCG industry who has an in-depth knowledge of developing revenue and setting KPIs to achieve set sales targets and marketing objectives. He guided sales and marketing teams to generate sales by optimizing sales via different distribution channels and creating the necessary promotional campaigns. He also led a trade marketing campaign for Durex, targeting pharmacies and pharmaceutical wholesalers and manged to increase market value share and enhance the exclusivity of the brand which led to doubling the in-market-sales of the brand. He received the award of the best distributor in the Middle East from the supplier SSL.
Kamal Naamani has a Bachelors degree in Business Administration and is currently the Group Brand Director working at Al Waseet International in the UAE, responsible for 11 commercial markets in the Levant and Gulf region. He has developed a strategic marketing plan for each of the 11 markets in the Levant and Gulf region to maintain brand leadership and introduced various campaigns to grow the overall business focusing towards achieving profitable objectives.
Kamal Naamani founded in 2013 Memory Fanatics training institute. Memory Fanatics provides Memory Skills course. In this course, participants will learn how to quickly memorise and recall useful everyday data. The course covers effective memorisation and recall methods including those used by memory champions. Useful exercises are also provided so delegates can practice the skills during the course for more effective learning.
This course is suitable for anyone. From university students to businessmen, academics and professionals, people from all industries and domains can benefit from this course.
Assessment and end-of the course exercises are also provided to test the delegates on their performance and progress both before learning the methods and after.
As a Group Brand Director at Al Waseet International, Kamal Naamani managed to exceed the 2013 sales target of Al Balad newspaper. He developed and instigated a successful campaign focused towards achieving profitable objectives. He also succeeded in increasing Waseet classified sales by implementing corrective action plans to optimize the productivity of each operation. He was able to enhance Layalina magazine brand equity and increase its average issue readership as per IPSOS 2013.
As Group Brand Manager at Obegi Consumer Products, Kamal Naamani formulated and implemented strategies for a market leading portfolio of brands in Lebanon such as Durex, Energizer, Eveready, Schick, Negro, Coton Plus, Marigold, Playtex Infant Care, Wet Ones and Banana Boat. He successfully managed the growth of each brand while increasing the brands’ margins. He managed to double Durex in-market-sales and led an innovative marketing approach through tactical trade and consumer promotions. He exceeded the company’s sales budgets mainly for Energizer brand and implemented a focused merchandising plan for an impulse buy product by engineering a team of well-trained merchandisers and by positioning Energizer as the market category owner. Kamal and his team were able to increase value shares of Schick, Energizer and Durex brands by performing methodical market and product analysis
As Brand Manager at Food and Drug Corporation Kamal Naamani successfully revamped ULKER brand equity in the Lebanese market after winning the distributorship. He formulated a distribution strategy and managed to increase sales during the first year while focusing on available market opportunities despite the pressure of the fierce giant market players such as Mars and Ghandour. He focused on optimizing the brand’s portfolio of products, whether in the chocolates or biscuits markets by adding / cancelling SKUs, each as per its KPIs such as profitability, price point, margins, shelf life and potential market share. Kamal was always able to motivate the sales and marketing team towards enhancing sales and implemented tactical incentive plans that led to the over-achievement. Kamal Naamani is skilled in brand and portfolio Management. He has a strategic insight and sharp negotiation skills with the brand owners to meet market and budget requirements to fulfill bottom line objectives and increase company growth. Successfully negotiated with ULKER management the reduction of the biscuit net weight in order to keep the suggested price point, when the world raw material prices were increasing dramatically, especially that the product was too much price sensitive. Managed to double the biscuit in-market-sales as the competition was approximately out of the market due to their failure in keeping the same price point, which led to an expected 50% price increase.
As brand Manager at Delta Trading, Kamal Naamani formulated necessary marketing strategies and tactics that maintained Master Potato Chips leadership in the market and led the R&D team in the factory to insure successful new product launches in the market. He resolved the plant nonstop “Out Of Stock” issue that was leading to lack of product availability in the market and thus the incapacity of growing the market share, by designing a yearly sales budget detailed by SKU (weight, flavor, promotion). He successfully assisted the management in building a new plant for the natural corn tortilla product by studying and analyzing the products best features and key success points in terms of shape, color, flavors, designs by conducting focus groups and market researches.
Kamal Naamani opened a DVD rental shop at the age of 23 in Lebanon, Adonis. The shop, "Hollywood DVD" was able to hire more than 360 customers in less than a year. In order to enter the market of DVD rentals in the region and knowing that there were two DVD rental shops aged more than 5 years, Kamal suggested to propose to his clients a "NO DEPOSIT" strategy. His main competitors in the area were charging $30 as deposit before delivering the DVDs to their clients. One year later, Kamal had the opportunity of joining a company in UAE, Abu Dhabi. He decided to sell his shop to the employee that was managing the shop during day shifts. He sold it for more than $15,000. It was a great success story for a young guy who had no money one year earlier. Kamal Naamani knew at that point that he has an entrepreneurial attitude.
With a consistent track record of success in achieving a broad range of goals throughout his career, Kamal Naamani believes he offers the leadership and skills that would benefit the next FMCG business company he would be joining.
He has 13 years of experience in leadership roles within brand management, strategies and tactics settings and devising the necessary promotional plans. His primary objective has always been revenue growth. He has achieved his goals, being a result oriented person who tries to reach 0% error margin. Kamal believes that success is always achievable because his strengths lie in his ability to identify and grab business opportunities and thus setup the adequate vision for the product / company. Kamal is a customer oriented person who simply offers the needed products to the target clientele, having the right experience in managing international brands (US, Europe, local). Kamal Naamani would welcome the opportunity to discuss a multinational FMCG brand owner / distributor's top priority needs and the performance it can expect from him. He sees himself as a successful Marketing Director, leading the marketing team of a company with high hopes and big expectations.
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