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Anise Smith

United States
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I have a strong Healthcare Marketing , Pharmaceutical Product Marketing and Traditional Marketing background. My Marketing experience consists of Traditional Digital Marketing, Healthcare Content Marketing, Direct Response Marketing, Custom CMS driven Mobile Websites, Custom Facebook IFrame Apps, Internet Marketing, Print and Promotional Products.

I am very experienced in the most state of the art Digital Marketing strategies, Blogging for better Search Engine placement, Social Media Optimization, Content Marketing, Web Analytics and more.

Technology has moved so quickly and I believe that embracing newer technologies like Mobile Web, NFC (Near Field Communications), Augmented Reality and the Semantic Web are the wave of the future.

Specialties: Healthcare digital marketing, social media optimization, branding, traditional marketing, direct response marketing, promotional marketing, blogging, analytics, custom wordpress for traditional & mobile web.

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  • 06/2009 to 07/2010
    : Full Sail University
    : Masters in Internet Marketing
    : United States
    : Winter Park, Fl
    : I hold a Masters Degree in Internet Marketing from the unparalleled Full Sail University, which offers one of the only degrees of its kind in the entire United States. My focus is and continues to be on New Media Marketing technologies such as QR Code Marketing, Mobile Web with QR codes, Traditional Mobile Web, Social Media Marketing, Social Media Optimization, Search Engine Optimization, Search Engine Marketing, Virtual Worlds, Mobile advertising and Web Analytics.
  • 09/1997 to 05/2000
    : Rosemont College
    : Bachelors of Business
    : United States
    : Rosemont, Pa
    : The Business Degree from Rosemont college had a strong focus on organizational structure, its effects and the future of business structure. Some of the core coursework included Marketing, Management Information Systems, Organizational Communication, Theories of Collaborative Negotiations and Small Group Communication. These are some of the most important aspects of any organization.
Career History
  • 03/2012 to 12/2099
    : Digital Marketing Specialist
    : United States
    : Cherry Hill, NJ
    : Digital Marketing Specialist creating and implementing marketing strategies for six internal health services brands. Creation of new media marketing mix which includes digital marketing, social media optimization, web analytics, video creation/editing, direct response marketing, custom CMS driven iFrame pages, custom branded Wordpress layouts, CMS driven mobile web, building traditional/digital brand awareness and more. Merging traditional marketing with digital marketing strategies to increase brand awareness, increase exposure and potentially increase sales online and offline within the health care services industry. Project Management: Managing the web development project which involves the creation of an entirely new digital marketing brand that started with the development of new websites for all six healthcare brands, Wordpress driven mobile websites and a strong social media presence on all relevant channels. Creating, Managing and curating the medical content for the NBN Infusion healthcare brand focusing on Infusion, Intravenous immunoglobulin [IVIG], chronic obstructive pulmonary disease [COPD] and more. Managing the promotional products health care project which allows us provide healthcare marketing services to clients and will save the company up to 50% on promotional products to marketing our brand. This will also play a huge role in the launch of the NEW NBN Medical Project. Finally using the strategies put in place by these three projects, the web development project, medical content project and the promotional product project, to push NBN Group and all divisions to the next level online and offline.
  • 12/2009 to 12/2099
    : Digital Marketing Consultant
    : United States
    : Philadelphia, Pa
    : Anise Smith Marketing is a full service Marketing Solutions Provider and is a leader in integration of digital and traditional marketing strategies. This includes, Custom Wordpress layouts, QR Code Marketing, Mobile Websites with QR Codes, Custom Facebook iFrame Apps, SEO, Social Media Optimization, Web Analytics, Direct Response Marketing, Product Marketing and more. So in essence we are the one stop shop for ALL of your marketing needs. Anise Smith has a Masters Degree in Internet Marketing from Full Sail University, which is one of the most cutting edge University's in the United States. I graduated by way of accelerated format with a 3.71 G.P.A., in ONE YEAR. Most importantly, I have a love for mixing Traditional Marketing, Digital Marketing Technologies and Direct Response Marketing, this is essential in the marketing industry today.
  • 07/2007 to 12/2009
    : Internal Account Manager/Marketing
    : United States
    : Pennsauken, NJ
    : Creation of brand awareness by use of various Marketing materials. My strong ASI background allowed me to use various print, advertising and promotional products to create unique and creative marketing campaigns that created unparalleled brand recognition for my clients. I have worked with clients in the education, entertainment, music, graphic design, health care, religious, banking and pharmaceutical industries.
  • 03/2006 to 07/2007
    : Product Support Analyst/ Marketing
    : United States
    : Trevose, Pa
    : The goal with this position was to teach other companies how to use products, print advertising, websites and catalogs to market their company as a B2B supplier of marketing services. Some of these duties included teaching education webinars on ASI based computer and disk based products, Web site creation & management and Credit Connect Sales and Marketing finance software. I also created Technical Teaching manuals for use as a supplement to the webinars that I taught. Teaching of Sales and marketing strategies extended to teaching at two of the larges sales and marketing trade-shows in in the Promotional Products industry. These were held in Dallas and Las Vegas. My duties also extended to teaching custom promotional products webstore creation to the multimillion dollar account holders by way of webinar.
Core Competencies
  • Digital Marketing
  • Analytics
  • Wordpress
  • Wordpress Layout Creation Web & Mobile
  • Direct Response Marketing
  • Social Media Optimization
  • Blogging
  • Medical Copy
  • Project Management
  • Promotional Product Marketing
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