Michael Zammuto

United States, Florida, Fort Lauderdale
54 years old
4.8 9 Reviews
Michael Zammuto is the CEO of Completed.com and the co-founder. Zammuto is a startup executive and has been a C-level executive focused on internet, digital marketing and SaaS startups, turnarounds and growth-stage companies.

Zammuto is best known known for executive roles with Cloud Commerce, Chaikin Analytics, Brand.com, Sapago, ChaCha and Ontario Systems and has been an executive of other great companies like Escalate Retail (now part of Red Prairie/JDA). Mike is also an adviser to several startups and lives in Philadelphia and San Francisco and writes on MichaelZammuto.com and other sites.

Zammuto is a former manager at Microsoft where he ran a group that drove project management of product development projects including releases of BizTalk Server, Host Integration Server, Active Directory and parts of the .NET Framework.

Zammuto started as a hobbyist computer programmer as a child. Following college he became a technical manager for a technology services company, leading to internet development projects earl in the development of the internet and ecommerce. As employee two of Visual Fire Zammuto and his team did innovative work in online video/DVD interactivity and ecommerce personalization and recommendations.

Zammuto was with companies that built and marketed several commercial ecommerce and customer platforms ultimately supporting thousands of businesses worldwide. These included Ecometry (Smith Garder), Ontario Systems and online marketplaces like the LawCommerce B2B marketplace.

Zammuto was educated at Harvard Business School and the AB Freeman School of Business at Tulane University. He currently lives in Philadelphia. A father of three, Zammuto is active in his community. His hobbies center around his family including sailing, hiking and biking. Michael can be most directly reached via his LinkedIn profile. Friends and family can connect via Facebook. Zammuto has lived in Boston, Florida, New Orleans, San Francisco, Seattle and Indianapolis.
Michael Zammuto is the co-founder and CEO of Completed.com. Zammuto has built a team of experts in online branding, reviews and promotion and believes that all business should be a meritocracy. Zammuto says that the Completed.com mission is to see great people get the recognition they deserve for doing great work and to see that everyone gets feedback that will help them develop professionally.

Zammuto and his team report that Completed.com was built to be the platform for business professionals to rate and review each other and to receive verified, constructive feedback. With proprietary processes and tools to combat trolls, Completed.com focuses on making you and those around you grow and succeed.

Michael Zammuto feels that online reviews are incredibly valuable to making good decisions and to getting important feedback. But the process is broken, leading to untrusted user-generated content, spam and bullying. So Zammuto's team of researchers rethought the process of identifying yourself and creating reviews and built a trust-based scoring system that used multiple levels of technology plus people-powered verifications to solve those problems.
After studying at Cambridge University and graduating from Tulane University's Freeman School of business, Michael Zammuto entered a series of technology startups before joining his first internet startup. As an executive of Visual Fire, he helped grow the company into an innovative early force in ecommerce, online video and DVD technologies. The firm was renowned for highly innovative work on internet TV.

Michael Zammuto has built several successful internet startups and converted enterprise software companies to SaaS providers. Mike has been a CEO, COO and held other executive level positions at ChaCha, Escalate Retail, Ontario Systems, Sapago, LawCommerce and others. Mike is also a former Microsoft manager and has studies at Harvard, Cambridge and Tulane.

Michael Zammuto was also an early executive in several internet firms including Brand.com, Lawcommerce which was sold to Lexis Nexis, Visual Fire and Sapago. Mike was a top executive for enterprise software firms Ecometry Corporation (later as Red Prairie acquired by JDE) and Ontario Systems.

Mike was the founder of the innovative tech firm, Sapago. Sapago led the QR code and smart code revolution by innovating in-store, multimedia, interactive mobile systems and connecting them via bar codes and RFID tags to allow shoppers to access interactive multimedia content about products.

Zammuto's favorite hobbies including hiking and sailing and he spends most of his time with family, traveling and reading.
Mike Zammuto loves growing growth businesses and helping great new innovations transform markets. Mr. Zammuto is focused on using Completed.com to affect societal and business changes by creating an ecosystem for people to transparently leave trusted reviews about any professional contact. His vision is that people get recognition for good work and that recognition be public, collaborative and persistent and people change jobs and careers. Zammuto also believes that constructive feedback from all sources (as in a 360 degree review process, but broader) is an valuable professional development and should be more readily available.

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06/06/2018 @ 02:51 pm

Mike has a tendency to work to the point where he will burn himself out, which is not good for Mike or the company. The guy is as dedicated a team member/partner you could ever ask for, so my only constructive criticism for Mike is to take more downtime to recharge where you completely disconnect...it's critical for your health and the business. When you come back you'll be supercharged and kill-it like I've seen you do time and time again. Mike Zammuto is an unbelievably smart leader that gets work done at the speed of light. He's eloquent, trusthworthy, respectful, and kind. Candidly, this is one of my favorite guys in the world and I am very honored to have had the opportunity to work with him in business.

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06/06/2018 @ 02:52 pm

Mike is pretty intense and he makes some people feel insecure. He is a genuinely nice guy who really cares about the company and people but he is big and a little loud. Its funny that even though the words may be totally supportive and constructive the intensity can still be tough for some people. He is very data driven but if he decides you are a slacker that is it. His company meetings were among the most inspiring I ever went to and some good people got recognition they never had before. But I think we could have done with a few less of these. He is super smart and gets a little visibly impatient with people who drone on. Even when his feedback is good you still wonder if you are going to make it. He wants to change too much too fast for some people and it made them afraid. He is very good at finding the dead wood and getting rid of them but it isnt an easy going culture any more. Most of the top people like me really liked the change. My recommendation is also not to bother trying to suck up to him on a personal basis. It will only backfire. He is (mostly) all business for better or worse I worked for Mike and he came in as CEO like a hurricane. He is very smart and really made our business hum. We were unprofitable before hand and had been for years. The founder is a nice guy but people were concerned about the company's future. Mike changed everything almost overnight. We became really data focused and goal oriented. A lot of people didn't like the changes. He works VERY fast and expects the same from everyone. Going from costing in an easy-going business to sprinting can be exhausting for many people. He did what he was brought in to do and we had our fastest growth and became profitable while he was here. He changed the way every part of the business worked, usually for the best.

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09/03/2018 @ 08:09 pm

Great guy to work with...didn't know that he was now the community supervision officer at CSOSA

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09/15/2018 @ 07:00 pm

Mike has served as a fantastic front-man and CEO in the past, and I look forward to seeing what he can accomplish in the future with a stable product.

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11/13/2018 @ 06:40 pm

It was an honor to work with Mike, He is very professional and highly motivated to get the task done!

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08/06/2019 @ 11:29 am

Strong leader with a deep technical background.

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08/17/2019 @ 09:53 pm

Great man to work with. Very cutting edge and keen to new ideas and strategy.

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01/29/2020 @ 03:28 pm

Incredibly gifted operator that puts the company first. Great experience working with Mike and hope to again in the future.

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10/25/2020 @ 02:54 pm

Working with Mike has taught me a great deal about operational disciplines and how to operate a business. Very strategic leader.

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  • Harvard Business School , United States , Boston, Massachusetts

    Business Managment
    01/2010 - 04/2010
  • Cambridge University , United States , Cambridge, United Kingdom

    International Business
    05/1990 - 06/1990
  • Tulane University , United States , New Orleans, Louisiana

    08/1988 - 12/1991
Career History
  • Completed, LLC , United States , San Francisco , Founder and CEO of Completed.com.

    CEO & Co-founder
  • Chaikin Analystics , United States , Paoli, PA , • Built inside sales program and digital marketing programs that drove triple-digit annual growth and profitability • Restructured business and operating model for higher efficiency & scale

    12/2015 to 12/2016
  • Cloud Commerce Consulting , United States , Philadelphia, Pennsylvania , Mike Zammuto is the CEO of Cloud Commerce Consulting which advises internet and software companies on growth, operational and sales and marketing initiatives. • Interim GM & CEO roles, technology and ecommerce startup consultant • Increased revenues 50% in 3 months at a global ecommerce provider operating in the UK and 10 international markets by establishing an inside sales call center in Philadelphia • Increased revenue at client 100% two years in a row, achieving first profits

  • Brand.com , United States , Philadelphia , Michael Zammuto helped create Brand.com's mission of restoring editorial control to publishers and connecting brands, publishers and reporters using technology. Brands have a story to tell and publishers have a business to run. Editors and reporters have to protect the reader and ensure high quality, accurate and independent news stories. Increased revenue 10x

    12/2012 to 12/2015
  • Cha Cha , United States , As the company's first COO, Michael Zammuto supported technology pioneer Scott Jones in his mission to make real time, Q&A services ubiquitous across mobile platforms. During his tenure, ChCha became a top 40 internet site on Quantcast, grew into a top 5 social destination, built the world's largest social media affiliate network, expanded its B2B practice and closed a round of growth capital aimed at launching a new generation of social-mobile apps. The company was named a Red Herring 100 firm in 2012.

    12/2011 to 10/2012
  • Ontario Systems , United States , Michael Zammuto was Ontatrio Systems' COO and second in command during a period of tremendous change. In addition to moving to an entirely cloud based product strategy, the firm redefined itself as a service-enable tech firm. Michael help build a new strategy and implemented a new operating model and staffing model to support the fast changing needs of the firm. The company received several awards during this time including a TechPoint Mira award for IT.

    09/2008 to 09/2012
  • Microsoft , United States , Seattle ,

    Sold Business To Microsoft
Family & Friends
Core Competencies
  • Executive Leadership
  • Board Leadership
  • Talent Management
  • Strategy Development
  • Managing Growth
  • Teamwork and Collaboration
  • Cultural Transformation
  • Innovation Management
  • Organizational Transformation
  • Corporate turnarounds
Greatest Attributes
  • Focused and goal oriented
  • Passionate
  • Optimistic but a skeptic
Business Achievements
  • Drawing attention to the damage caused by cyberbullying and unmoderated, user generated reviews.
Worst Failures in Business
  • The bad hires I made. Bad hires are bad for everyone in the whole ecosystem
Political Party