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Eugene Shatsman is a high energy marketing and strategy expert specializing in business operations for small and medium-sized organizations. He is well known for creative and engaging strategies for his plethora of clients. Eugene consistently helps clients identify profitable pursuits while constantly optimizing every piece of marketing for better and more predictable results.
As a managing partner at National Strategic, Eugene Shatsman oversees client management and the services division. He also is a key contributor in the National Strategic Education Division – helping small business owners understand how to become strategic marketers rather than scattershot tacticians. Eugene Shatsman holds a firm belief that small business owners under-leverage many growth opportunities because they simply not used to looking for them.
Eugene’s education at the University of Michigan, Ann Arbor centered on consumer behavior. Thus, he acquired a keen understanding of the subtle market forces, and psychological and emotional phenomena that drive people to shun some products while gravitating to others. These insights have allowed him to play a critical role in developing National Strategic’s unique and proprietary system.
Eugene Shatsman's success began in the world of residential real estate while he was still attending the University of Michigan, Ann Arbor. He acquired his first residential property as an 18 year old college student. Between classes and work, Eugene Shatsman was able to make the property profitable within 90 days his residential company quickly gained a waiting list of tenants (a practically unheard-of circumstance in the Ann Arbor market). After a few years, he shared with other investors his methods and he started managing and consulting other real estate transactions. Eugene Shatsman's properties housed many aspiring entrepreneurs and this eventually led to him to the world of sales and marketing consulting.
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